Portfolio — Brand Architect

Whisky — Brand Film

Salford Whisky

A brand film concept for a mythical whisky house rooted in the character and grit of Salford. The brief was to build a world — not just a logo — and to communicate the weight, craft, and heritage of a spirit that does not yet exist but feels as though it always has. Shot and produced as a commercial mockup, the film demonstrates how Brand Architect approaches identity beyond the static: into motion, atmosphere, and narrative.

Natural Spring Water

Nature's Route

A premium natural spring water brand built around the idea of purity in motion. The wordmark is set in a flowing editorial serif with a deliberate typographic intervention — the stem of the R extended to tuck beneath the O, creating a subtle sense of connection and continuity. A single amber leaf crowns the composition, grounding the mark in the natural world without resorting to the generic.

Luxury Superyacht

Gulf Princess

A monogram identity for an ultra-luxury superyacht. The G and P are interlocked with classical precision — the curved bowl of the G providing an architectural frame within which the P sits with quiet authority. Rendered in deep navy, the mark communicates heritage, discretion, and the kind of confidence that requires no explanation. Applied across livery, linen, and crystal, it performs with equal distinction at every scale.

Technology

VorA

A forward-facing identity for a technology company demanding a mark as sharp as its thinking. The V icon is constructed from two precision-cut forms — one solid, one recessed — creating a sense of depth and duality that speaks to the layered nature of the business. The mixed-case wordmark treatment of VorA is a deliberate typographic distinction, setting the brand apart from the uniform monotony of the sector.

Football Club — Concept Rebrand

Huddersfield Town

An unsolicited rebrand concept for Huddersfield Town AFC, presented as a demonstration of what a modern, considered visual identity could achieve for the club. Two crest directions were developed — a monogram version built around an interlocking HT mark, and a figurative version centred on the club's historic Terrier. Both retain the club's core blue and gold, while bringing a clarity and confidence that scales from the pitch to the merchandise shelf.

Investment & Capital

Westerra Capital

A geometric identity for a capital investment firm requiring a mark of substance and authority. The icon is built from a vertical arrangement of interlocking diamond forms — a structure that suggests growth, precision, and architectural thinking. In gold against dark grounds, the mark carries the weight of a firm that understands the value of perception. The 3D wall application demonstrates how a well-constructed identity commands any environment it inhabits.

Brand Architect

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